· A business proposal cover letter is simply a sales letter and the purpose here is to sell your product/service. Grab the readers’ attention, get them interested, make them desire your product/service and last but not least – have them take action! Take your time and design the ideal cover letter to increase your chances of securing the deal · In general, the cover letter is the part that comes before the actual proposal. Sometimes, this is called a cover letter but we prefer calling it the introduction. In other words, the cover letter is the first and perhaps the most important element of a business proposal The cover letter of the business proposal is one of the most important parts of the business proposal itself. It has been proven that in general, three parts of the business proposal are examined meticulously; the cover letter/i ntroduction/ executive summary, the costs and the timescales
Sample Business Proposal Cover Letter ,Business Proposal Cover Letter Template
While most people put a lot of effort into crafting their business proposal, often only a few minutes are spent cover letter for business proposal the cover letter, which is often relegated as a pesky formality. Unfortunately, people who dismiss the importance a business proposal cover letter are essentially missing out on a great opportunity to create an immediate connection with the potential client they are communicating with.
This is what your cover letter should accomplish:. At the very minimum, you want cover letter for business proposal to create enough curiosity to make the reader want to read your executive summary and your full business proposal, cover letter for business proposal. It should be noted that creating your cover letter and your business proposal as a text document is quickly becoming out of date.
If you really want to impress a prospective client and make your company stand out, create a digital multi-media business proposal using ClientPoint Software and have your cover letter be a personalized video from a top executive at your company, preferably your CEO or President, cover letter for business proposal.
You simply cannot discount the fact that many times it's only your cover letter that gets read before the proposal is tossed aside. So, apart from the hook, your cover letter should also offer a summary of the information stated in your main business proposal. However, remember that you have to be frugal with your words when drafting your cover letter.
It should cover letter for business proposal short, to the point, and highly persuasive. You don't want to bore the reader. To ensure that you impress your reader instead of bore them, we recommend that you create a digital multi-media business proposal and use a short minute personalized video instead of a cover letter. With ClientPoint Softwareadding a personalized video to your digital business proposal is fast and easy.
Before you start writing the cover letter for your business proposal or creating a cover letter introduction videoput yourself in the right mindset. In this brief amount of time you have to get across the most important points about their requirements, the solution you can offer, and the end-result benefits your solution will provide to them.
Write these down and you are ready to begin drafting your cover letter. So, at this point, your cover letter should look something like this:. Your Company NameBentree Complex, Addison Pkwy Addison, TX com youremail yourcompany. Peter Coleman, CEO Receiver Industry, Carmichael Street. Dallas, Texas Dear Mr. With the formatting out of the way which was our step 1you can now start working on the body of your cover letter.
This is the information that you need to include in it note that if you create a personalized video instead of a cover letter, these are still the items you should discuss :. If the buyer has asked you to send them a business proposal, you can start the first paragraph by simply stating this, cover letter for business proposal.
So, start with, "As per our discussion on so and so date If you share a good rapport with the recipient, you could also start with something like this, "We at Our Company are thrilled to have the chance to submit a proposal that will help your company solve XYZ problem. If you are sending an unsolicited business proposal, forego the formalities and use a hook right away.
You need a truly explosive statement that will make your reader sit up and take notice. Nothing works better than a question or the monetary implications of a problem they have to evoke strong emotions, cover letter for business proposal. For example:.
This should be the first paragraph of your cover letter. Here is an example of what we are going for:. Solicited proposal first paragraph: As per our discussion on February 12, we know that you are interested in moving to a more energy efficient manufacturing environment.
For the last 15 years our company has been helping manufacturing companies in your industry significantly lower their use of electricity, saving them millions of dollars. Tell the reader what you can bring to the table here. Talk about the analysis that you conduct to gauge the problem and the solutions that you provide.
The best formatting is to use a bullet list after a sentence or two of explanation on the analysis of their problem. This is what step 3 looks like:, cover letter for business proposal.
In this section, you very clearly state what the recipient business will receive if they purchase your solution. Use something like:. So far, you should have no more than paragraphs and a bullet list. Your Qualifications optional. In the fourth paragraph, briefly state why and how your company is the most qualified to handle the issue that the receiver's company has. For example, you could tell the reader that together your team has over 50 years of cumulative marketing experience, or that you have world-renowned industry experts on your team who have worked with leading marketing companies or Fortune companies.
However, don't make lofty claims here. State the facts of what you can do, and don't lie. This may be verbal encouragement to continue reading your full proposal or to get in touch with you to answer any questions they have or to request additional information.
You could say something like this:. There are two exceptions to this rule:. However, remember if you are using cost in your marketing strategy, it has to either be the lowest cost or offer the absolute best value highest ROI. Edit, and then edit again. There is simply no shortcut to this step. Read and reread your cover letter. Spelling, punctuation and grammatical errors in your cover letter will project a bad image of unprofessionalism, which you don't want, and is the kiss of death.
Your cover letter should not be about your company. It should be about the client's company and how you can solve a major problem they have or fulfill a major need they have. So, write from the perspective of the biggest benefit you will provide to them. Do not make any claims that you cannot back up with proof in your business proposal. This is what your business proposal cover letter will look like after going following the above 5 step approach.
Your Company NameBentree Complex, Addison Pkwy Addison, TX, Peter Coleman, CEO Receiver Company, Carmichael Street. We at XYZ Company are thrilled to have the opportunity to submit a proposal to help your company significantly lower its marketing costs.
After a thorough analysis of your end-to-end marketing and sales process, we found that by incorporating our proprietary Dual Approach marketing System, we can help your company:.
The enclosed proposal includes in-depth information detailing how we have helped other companies in your space achieve their branding and marketing goals. You will also find examples of work we have done within your sector. Call us at if you have any questions or require further information. We are confident that we can create a personalized plan that suits the requirements of your company. Now that you have a great cover letter or introduction video, you need to back it up with an impressive digital multi-media business proposal that helps you beat your competitors and win the client.
With ClientPoint Softwareyou can easily add the following elements to your business proposal to help you win more clients:. Use a personalized video introduction instead of using a written cover letter for business proposal letter.
A personalized video introduction is much more impressive and effective at winning a client than using a written cover letter.
When you use a personalized video introduction at the beginning of your business proposal instead of using a written cover letter, you will see cover letter for business proposal you will win far more clients. Use client testimonial videos and client case study videos instead of using written testimonials and case studies. Again, video is a much more powerful and effective medium for grabbing the attention of your perspective clients and persuading them to hire you.
ClientPoint Software provides you with advanced business proposal analytics and tracking tools so you always know when and how many times your client opens your proposal, what pages they read, what videos they watch, how long they spend reading each page or watching each video, and who and how many times they share your business proposal with other people in their organization. Compare that to just sending your pdf proposal via email and not knowing if your client received it or even read it.
ClientPoint Software cover letter for business proposal you with real-time notifications and alerts for immediate follow-up with your prospects so you know exactly when to contact them instead of guessing and not knowing when you should contact them.
ClientPoint Software provides you with Esignature, making it fast and easy for your prospect to sign and approve your proposal instead of them having to print, sign, scan, and email or fax your accepted proposal, cover letter for business proposal.
Click here to schedule a FREE Demo of ClientPoint Software. Check out these sample business proposal cover letters from all over the Internet.
proposal How cover letter for business proposal Write an Attention Grabbing Business Proposal Cover Letter, cover letter for business proposal. June 24, Share to LinkedIn Share to Facebook Share to Twitter. This is what your cover letter should accomplish: 1. The Business Cover Letter Mindset Before you start writing the cover letter for your business proposal or creating a cover letter introduction videoput cover letter for business proposal in the right mindset, cover letter for business proposal.
The nuts and bolts of a business proposal cover letter Your cover letter should be written on business stationery in electronic format, or better yet, create a video. Note that printed, paper-based cover letters and business proposals are a thing of the past, so don't use them. Instead, use a high-quality digital format business proposal such as the format used by ClientPoint Cover letter for business proposal. If you are writing your cover letter instead of creating a video, the header should include the name of your company, your address, and your contact information.
Start by writing the name of the recipient possibly with their designationfollowed by the name and contact information of the recipient's company. Add the date. if your communication with that person in the past was on formal terms and if your business proposal is unsolicited. On the other hand, if you know this person well, you can use their first name.
Close the letter with "Regards" or "Sincerely" depending on your association with the reader. So, at this point, your cover letter should look something like this: Your Company NameBentree Complex, Addison Pkwy Addison, TX yourcompany. com To, Mr. Dallas, Texas March 1, Dear Mr.
Coleman, Sincerely, Susan Davis With the formatting out of the way which was our step 1you can now start working on the body of your cover letter.
How to Write a Business Letter
, time: 13:20Proposal Cover Letter - proposalforNGOs
· A cover letter is an accompanying letter that serves as the introduction to your full proposal. The cover letter looks similar to a letter of inquiry, but a LoI is sent independently of a proposal while the cover letter is always paired with a proposal. The cover letter format may change depending on the way the proposal is submitted · A business proposal cover letter is simply a sales letter and the purpose here is to sell your product/service. Grab the readers’ attention, get them interested, make them desire your product/service and last but not least – have them take action! Take your time and design the ideal cover letter to increase your chances of securing the deal · Business proposals are written by the service provider to the service buyer. A smart cover letter is the heart of a business proposal. In your business proposal cover letter, you mention all the things you can do good with their projects or products. You assure your client that quality and accuracy will be managed
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