Advertising essay sample

Advertising essay sample

Read the following sample essay on advertising techniques and find out why. If you need some additional help, check out our essay help section to find out more about how to structure and write essays. Advertising: Modern Day Propaganda. In our day to day lives, we are constantly barraged by marketing and advertising in many forms.3/5(9) Student Sample Essay: Advertising. by Rahul (new delhi, India) Some of the methods used in advertising are unethical and unacceptable in today’s society. To what extent do you agree with this view? In today’s time we come across plethora of advertising via various mediums like Outdoor, Print, TV and Online Essay Sample on College Essay on Advertising The Negative Influence of Advertising. Even though advertising is known for some positive effects, in my own point of Ethical Issues in Advertising. As for the ethical aspect, advertising also plays an important part in emphasizing Influence of

Sample Essay on Advertising Techniques | Ultius

Advertising is a very common means of getting customers to see your brand, message and product. However, advertising essay sample, we all know that advertising is intentionally deceptive in the sense that it tries to prey on your weaknesses as a human being. Read the following sample essay on advertising techniques and find out why. If you need some additional help, check out our essay help section to find out more about how to structure and write essays, advertising essay sample.

In our day to day lives, we are constantly barraged by marketing and advertising in many forms. These advertisements employ a variety of schemes in order to capture our attention and hopefully spend our money on the product or service.

McCormick listed name calling, glittering advertising essay sample, transfer, testimonial, plain folks and bandwagon as the six major ways in which we are deceived on a daily basis. In browsing through a September, issue of Forbes Magazine, there are three specific instances where the tactics of testimonial, transfer and plain folks are used.

The first ad I found was by a financial services company named Credit Suisse that boasted the support of Roger Federer, the famous tennis player, in a classic testimonial tactic, advertising essay sample. In a whole page ad, the picture of Federer proudly crossing his burly advertising essay sample and looking into the distance is elegantly portrayed on half the page.

This ad successfully employs the testimonial tactic. As we all know, Federer is a very good tennis player who has gained notoriety for his accomplishments. However, Federer is clearly not employed by Credit Suisse for the purpose of offering financial services. Moreover, anything relating to financial services is not even found on the advertisement.

Without ever hearing of the brand beforehand, one would be confused as to what they did or sold in the first place, advertising essay sample. Thus, this ad completely rests on the popularity of Federer and the proclaimed relationship that he has with the company. These terms are all relatively vague and tell you little about why you should use the company in comparison to its competitors.

All you know from the ad is that Federer endorses it and that he has similar successful traits as the company does. Click here to read an analysis of Budweiser's Superbowl ad in Another ad that successfully utilizes the transfer tactic is an ad for meaning based technologies via Autonomy that portrays Albert Einstein on over half the page, advertising essay sample.

Most of the photo is covered with the face of the famous physicist who accomplished marvelous discoveries in his time. They become a shared idea, a request or an instruction.

They become intellectual property and inside information. And companies rise and fall as a result. This is precisely why the picture of Einstein was included as part of their modern marketing strategy. In associating their meaning based technology with Einstein, it cannot even be interpreted as an endorsement.

Since Einstein is dead and cannot possibly have any advertising essay sample with the product at this time, the advertising essay sample value of using him has to come from the admiration that people have for him, advertising essay sample. Indeed, since Einstein is a household name that people associate with genius, mathematician advertising essay sample intelligence, the company is trying to have the same image as well. The primary hope is that readers will associate the accomplishments of Einstein with the company in a similar fashion.

The final ad the used the plain folks tactic was a Siemens ad that depicted gentleman in a manufacturing facility working. Portrayed in three quarters of the ad is an older gentleman with a grizzly gray beard and protective glasses working on something.

While we cannot see what he is specifically doing, we can tell by his clothes and posture that he is a blue collar worker. Noteworthy is the theme of American manufacturing, which is being overtaken by outsourcing in China.

Another theme is the portrayal of a blue collar worker. In portraying a blue collar worker on the front, this advertisement appeals to plain folks. The individual is diligently working on a project with his bare hands. This appeals to plain folks because it glorifies the value of American manufacturing.

In an age where labor jobs are leaving the country very quickly, this ad effectively empathizes and supports the need for efficient American manufacturing jobs. By portraying a blue collar worker and reciting quotes about how they have helped this industry, Siemens also sends the message that they are not only an integral aspect of its success, but that they are also there to support the industry during tough economic times. Siemens is emphasizing that they have the same values as the average labor worker.

As we have seen, marketing tactics such as transfer, testimonial and plain folks are commonly used in modern advertisements. In associating Credit Suisse with tennis player Federer, the ad made it seem as though that Federer was a fellow team member and a definite supporter of the financial services company.

Because nothing was listed about the actual company and its services, we have to presume that the advertisements effectiveness stems solely from the association with Roger Federer. Another example of the transfer tactic was the Autonomy meaning based technology ad depicting Einstein.

Finally, the Siemens plain folks ad was tailored to project the notion that the company supports blue collared American industries that are being challenged by a tough economy.

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Essay Sample on College Essay on Advertising | blogger.com

Read the following sample essay on advertising techniques and find out why. If you need some additional help, check out our essay help section to find out more about how to structure and write essays. Advertising: Modern Day Propaganda. In our day to day lives, we are constantly barraged by marketing and advertising in many forms.3/5(9) Here is your sample essay on Advertising. Article Shared By. ADVERTISEMENTS: Advertising is a form of mass communication. It involves a process of transmission of information by the manufacturer or a seller of a product or service to modify or stimulate the behaviour of the buyer to buy a Estimated Reading Time: 2 mins Student Sample Essay: Advertising. by Rahul (new delhi, India) Some of the methods used in advertising are unethical and unacceptable in today’s society. To what extent do you agree with this view? In today’s time we come across plethora of advertising via various mediums like Outdoor, Print, TV and Online